Lint Trap
Hybrid Business
The Brief
Lint Trap is a new hybrid business located in New York City. It is a combination laundromat speakeasy focused on promoting community through shared experience.
Branding System
Create a branding system that balances and unites two separate businesses into one. Lint Trap is a trendy, loud brand that markets itself to a young adult audience, qualities that should be clear in its branding and image.
Hypothetical Identity
Primary and Secondary Marks
Shown above are the primary marks of the Lint Trap branding system. Originally drawn by hand and later traced in Illustrator, these simple marks complement the more illustrative and image based components of the brand.
Icons
These are the icons of Lint Trap. Based off of common laundry symbols, but with a twist.
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